The Baby Cries - Test Screening Lessons By Director Mario J. Novoa Why would you test screen a short film? Some people wouldn't because it takes time, money, a screening room, a list of questions to ask and courage. This past summer I was able to screen The Baby Cries five months after the first cut was completed. After re-watching several cuts with trusted colleagues, I needed to get a fresh set of eyes and opinions. While you get a sense of how well the audience likes the film by the reactions, nothing prepares you for written notes. The purpose is to hone in on what is not working: a joke, gag, dramatic rhythm, etc. As a writer I try to be aware of what might work on the page, and as a filmmaker I try measure how the words translate for an audience in front of a movie screen. It's akin to a performer gauging their delivery in front of a live theater audience. I received some interesting insights from the audience and reconsidered some of my approaches as the edito
