My photo
Director y Productor de Cine. Internet Marketing Strategist. 

Marketing Experience

MARKETING

2015 - Present Community Manager, Extended Studies, Office of the Vice President, Chief Financial Officer, California Institute of the Arts - CalArts
Facebook Ads Manager, MailChimp E-Mail Manager, Coursera Account Manager, Community Manager Content Marketing analysis and content marketing plan development and implementation.

Revenue increased 48% since we implemented new marketing strategy and communications efforts with our community. Facebook followers increased by 121% in the same period.

Created social media strategy and develop campaign briefs for Facebook, MailChimp, Bitly, Google+ and Instagram, creating awareness to CTA (call to action).

Created Persona Profiles and present plans and calendars for effective target ad marketing and identifying pain points to finesse copy. Identified demographic profiles to assist with strengthening tone, brand voice, keywords and ad copy.

Developed and recommend engagement strategy and editorial calendars for Extended Studies.

Communicate on various Massive Open Online Course (MOOC) like Cousera, Kadenze, Tenlegs.
Manage MailChimp email marketing lists, copy implementation, edit graphics and run metric reports.

Active community manager for the Office of Global Initiatives-Extended Studies at CalArts Coursera Platform: Character Design for Video Games, Fundamentals of Graphic Design, Game Design Document: Define the Art & Concepts, Sharpened Visions: A Poetry Workshop, Introduction to Typography, Introduction to Game Design, Ideas from the History of Graphic Design, Brand New Brand, Introduction to Imagemaking, Story and Narrative Development for Video Games, and World Design for Video Games.






2015-2017 Marketing Director, Producer, Editor - Emperor Norton Productions LLC
Producer managing budget, staff, crew, independent contractors for independent film company.
Created company policy and style guides for marketing and promotional videos.
Produced a series of fundraising videos which raised over $100K in funds, goods and services.
Managed several production shoots for the film and promotional material.
Operated camera, lighting, sound for various shoots in Portland OR, San Francisco CA, Los Angeles CA.
Managed all metadata and multi media inventory.
Edited first cut of film and managed and hired post production team.
Processed contractors for all vendors and independent contractors.
Managed website and social media channels on MailChimp, IndieGoGo, From the Heart Productions site, Facebook, YouTube, Vimeo, Twitter, and Blogger.
- Production Manager
- FCPX Film, Adobe Premier Pro, Adobe Photoshop Editor
- Internet Marketing Manage: Social Media Strategist, Mail Chimp Email Marketing, Web Developer

http://www.nellyqueenfilm.com

2012 - Present Founder & President - The Los Angeles Film Alumni Association
Eventbrite.com
Facebook
Twitter
Blog

2012 - Present Film Bliss Studios - Director, Producer, Director of Photography, Editor
Features, Documentary, Shorts & Promos

Film Bliss Studios is a independent film production company in Los Angeles which produces short narrative and feature documentary films for the LGBT market. As producer an director I develop a thorough Internet marketing and social media strategy from the film's development through the film festival campaign.

-I work with executive producers, producers and directors on creating a business, marketing and distribution plan while fine tuning story, outline and script.
- I created budgets, schedules, logistics plan, scouting and setting pre-production milestones.
- As a marketing strategist I develop and create websites and set up social media channels, and write the content plan and copy.
- I have run several successful crowd-source funding campaigns through IndieGoGo and Kickstarter - setting up messaging, perk list, pitch video and site promotion.
- I edit promo videos, pitch videos, shorts and documentaries on Avid, Adobe Premiere Prop and Final Cut Pro X.

2015 "Adelanto's 10,000 Cages" - Co-Production
2015 "Nelly Queen: The Life & Times of Jose Sarria" - Co-Production
2015 "The Baby Cries"
2015 "LA: A Queer History" & "Nancy from Eastside Clover"
Grant recipient from California Institute of Contemporary Arts.
Documentary feature producer of "L.A. A Queer History" an award winning short "Nancy from Eastside Clover".
Grant Writer and fiscal sponsorship administrator.
Production Director of Photography and Sound Mixer.
Scheduling, budgeting administrator.

2014 "Trona"

2013-Present - The Baby Cries

Facebook
Twitter
Blog
YouTube
Vimeo

2013 Consultant - The Miracle of Tony Davis 
Facebook
Website


2012 Social Media Consultant, Brown & Out Theater Festival- CASA 0101 Theater 
Facebook
Twitter
Blog
YouTube



2012-2013 Social Media Contributor - CHEER LA 


The Baby Cries by Mario J. Novoa