Backed up by statistics and analysis of mobile devices, I found this article to be a great resource of what is currently applicable in the marketing arena. After reading I shared on my personal social media channels because it was checklist anyone could use. I work with a lot of creative people and thought that this information could be useful to many of them. I am currently constructing a marketing plan for an e-commerce site and found that it can be checklist I can use. I see high school and college aged students so focused on their mobile devices and have noticed a trend to all things mobile. It’s not just cellphone but also readers and iPads. People are always looking at reviews, store locations and hours, sales and entertainment. With mobile usage spiking over desktop usage next year, this article is apropos to the times.